Colour Psychology

Colour Research

What is Colour Psychology? The psychology of colour is based on the mental and emotional colours have on sighted people in every aspect of life. Some are more subjective while others are more accepted and proven. There will always be variations and different interpretations especially in different cultures.

Colour Psychology:

White:

·       Purity

·       Innocence

·       Cleanliness

·       Sense of space

·       Neutrality

·       Mourning (in some cultures/societies)

Black:

·       Authority

·       Power

·       Strength

·       Evil

·       Intelligence

·       Thinning/slimming

·       Death or mourning

Grey:

·       Neutral

·       Timeless

·       Practical

Red:

·       Love

·       Romance

·       Gentle

·       Warmth

·       Comfort

·       Energy

·       Excitement

·       Intensity

·       Life

·       Blood

Orange:

·       Happy

·       Energetic

·       Excitement

·       Enthusiasm

·       Warmth

·       Wealth prosperity

·       Sophistication

·       Change

·       Stimulation

Yellow:

·       Happiness

·       Laughter

·       Cheery

·       Warmth

·       Optimism

·       Hunger

·       Intensity

·       Frustration

·       Anger

·       Attention-getting

Green:

·       Natural

·       Cool

·       Growth

·       Money

·       Health

·       Envy

·       Tranquillity

·       Harmony

·       Calmness

·       Fertility

Blue:

·       Calmness

·       Serenity

·       Cold

·       Uncaring

·       Wisdom

·       Loyalty

·       Truth

·       Focused

·       Un-appetizing

Purple:

·       Royalty

·       Wealth

·       Sophistication

·       Wisdom

·       Exotic

·       Spiritual

·       Prosperity

·       Respect

·       Mystery

Brown:

·       Reliability

·       Stability

·       Friendship

·       Sadness

·       Warmth

·       Comfort

·       Security

·       Natural

·       Organic

·       Mourning (in some cultures/societies)

Pink:

·       Romance

·       Love

·       Gentle

·       Calming

·       Agitation

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